Rogue ST irons use an AI-designed face cup and up to 260% more tungsten than the Mavrik line. Here's what that changes.

SM8, SM9, and SM10 each moved the center of gravity and groove design in a different direction. Here's what actually changed.

The 2020 Mavrik was the first Callaway driver built around an AI designed face. Here's what that meant then and now.

SIM2's asymmetric carbon sole moves weight to the back of the head for forgiveness. Here's how the Inertia Generator works.

GolfRoots designs three in-house putters, the Model No. 1, No. 2, and No. 3, each built around a different price point and feel.

Stealth 2 uses an updated 60X Carbon Twist Face and more carbon than any TaylorMade driver before it. Here's how it's built.

Named after our Josey Lane location, the Josey wedge is GolfRoots' in-house wedge in 52, 56, and 60 degree lofts.

GR-X balls use the same 3-piece construction as premium tour balls, priced from $6.99, without the marketing budget attached.

The Paradym was Callaway's first driver with a fully carbon body. Here's how the 360 degree carbon chassis works.