How TaylorMade Started: Gary Adams, a $24,000 Loan and the Metal Wood
Content Series

How TaylorMade Started: Gary Adams, a $24,000 Loan and the Metal Wood

TaylorMade began in 1979 when Gary Adams borrowed $24,000 against his house to build a steel driver golfers nicknamed the Pittsburgh Persimmon. Here's how that bet turned into one of golf's biggest...
How Callaway Golf Started: Ely Callaway, Hickory Stick and the Big Bertha
Callaway

How Callaway Golf Started: Ely Callaway, Hickory Stick and the Big Bertha

Ely Callaway was past 60, with careers in textiles and wine behind him, when he bought into a small California club company in 1982. Nine years later the Big Bertha changed what a driver looks like.
Titleist TS2 and TS3 Drivers: The 2018 Speed Project Explained
club spotlight

Titleist TS2 and TS3 Drivers: The 2018 Speed Project Explained

The Titleist TS2 and TS3 are 460cc drivers that Titleist released in September 2018, and they were built mainly to add ball speed. They came out of a two-year effort Titleist called the Speed Proje...
XXIO 12 and 13 Drivers: What Makes These Clubs So Light
club spotlight

XXIO 12 and 13 Drivers: What Makes These Clubs So Light

XXIO drivers are built to be light on purpose, aimed at golfers with moderate swing speeds who want more distance without swinging harder. The brand began as a Dunlop line in January 2000, and the ...
TaylorMade M6 Driver: Inertia Generator and Twist Face From 2019
club spotlight

TaylorMade M6 Driver: Inertia Generator and Twist Face From 2019

The TaylorMade M6 driver launched in February 2019 with Twist Face and a fixed Inertia Generator built for forgiveness.
What Happened to Nike Golf Clubs? The Rise and Exit, 1996 to 2016
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What Happened to Nike Golf Clubs? The Rise and Exit, 1996 to 2016

Nike had Tiger Woods and later Rory McIlroy playing its clubs, yet it quit the golf equipment business in August 2016. Here is how Nike Golf clubs came and went, and whether used Nike clubs are wor...
TaylorMade M2 Driver: The 2017 Update That Made the Head Bigger
club spotlight

TaylorMade M2 Driver: The 2017 Update That Made the Head Bigger

The 2017 TaylorMade M2 driver is a larger, more forgiving update to the 2016 M2, announced in December 2016 and in stores in late January 2017. It kept the Speed Pocket and low center of gravity th...
The Callaway ERC II: The Driver That Broke the Rules on Purpose
Callaway

The Callaway ERC II: The Driver That Broke the Rules on Purpose

In 2000 Callaway sold the ERC II, a $625 driver over the USGA's 0.830 COR limit, with Arnold Palmer's backing. How the fight ended and what it changed.
Cleveland Launcher HB Turbo: The Budget Metalwood Line Built for Forgiveness
Cleveland

Cleveland Launcher HB Turbo: The Budget Metalwood Line Built for Forgiveness

The Cleveland Launcher HB Turbo is a game improvement line of drivers, fairway woods, hybrids and irons that Cleveland released in October 2019, and it is one of the better values in the used marke...