To host a golf club trade-in event at your club, you pick a date, let members know a few weeks ahead, and set up a table where they can bring old clubs to be valued and traded for credit in your golf shop. With GolfRoots, our team handles the valuing, paperwork and payment, so your staff mostly just has to spread the word.
Why do clubs host trade-in events?
Most members have clubs sitting in a garage or locker that they've already replaced. A trade-in event turns those clubs into golf shop credit, which members tend to spend on new equipment, apparel and lessons at the club. It also gives the golf shop a reason to reach out to members that isn't another sale email.
What does a club need to provide?
Very little. For a GolfRoots Trade-In Event, the club provides a 6 or 8 foot table, Wi-Fi and a spot near the golf shop or range where members already pass by. Some clubs use a simulator room or the bag drop. We bring the team and everything else.
How does the event day work?
- Before the event: we send marketing materials so the club can promote the date in emails, newsletters and around the shop.
- On the day: our trained team runs the event in person for about four hours. Members bring their clubs, we check the model and condition of each one, and give them a value on the spot.
- After the event: we send the club a complete member-by-member breakdown and pay by check or credit card. The credit goes to the club's golf shop for members to use.
When is the best time to hold one?
Pick a time when members are already at the club and thinking about equipment: before the start of the season, around a member-guest, ahead of holiday shopping, or when new club releases arrive in the shop. A morning or midday window on a busy weekend day usually works well.
How do you get members to show up?
- Announce the date three to four weeks out, then remind members the week of and the day before.
- Put a sign in the golf shop and locker room.
- Ask the staff to mention it during lessons and fittings.
- Remind members that putters, wedges and single clubs count, not just full sets.
Want something to send members before the event? Share what members should know about trade-in day.
Common questions
Does it cost the club anything?
No. There's no fee to host a GolfRoots Trade-In Event. More than 350 clubs partner with GolfRoots.
Can public courses or indoor golf venues host one?
Our on-site events are for private clubs, but public courses, ranges, indoor golf venues, shops and fitters can still work with us through year-round trade-ins and our affiliate program. See our partner programs.
What clubs can members bring?
Drivers, fairway woods, hybrids, irons, wedges and putters from the major brands. Members can check a value ahead of time with our trade-in value calculator.
Ready to pick a date? Request one on our Trade-In Event page, call 214-302-7440 or email [email protected].
